AI disclosure rules: EU AI Act and FTC guidance in plain words.

Two rules cover almost everything. The EU AI Act requires transparency for AI-generated content: the audience must be able to tell it is synthetic. The FTC guidance requires endorsements and brand relationships to be disclosed clearly — no hidden sponsorships, human or synthetic.

What we do: platform AI labels plus our own caption note on every post, a recorded human approval before anything publishes, and publishing only through official APIs. Not legal advice — rules evolve — but this keeps brands on the safe side of both regimes today.

Full stance: AI disclosure and compliance. Questions? Book a call.